Yes! One potential source of new customers is the country’s fast-growing Hispanic population.

By Laura Ramirez Drain –Random Words Marketing Group

Do you know that the three fast-growing Virginia counties nestled near the nation's capital — Fairfax, Arlington and Prince William — are at the leading edge of a diversity explosion sweeping the USA. 
What are you doing to reach such diversity and specially the Hispanic Community? Do you know that they could help to grow your business?

Yes! One potential source of new customers is the country’s fast-growing Hispanic population. The Census Bureau found that people of Hispanic or Latino origin made up 16.9% of the U.S. population in 2012, up from 12% in 2000. Something very interesting is that in Arlington County Hispanic or Latino origin made 15.7% of the population. They represent both the largest minority group and immigrant group.Look around you and you will find that you are missing a potential market. Here are some ideas to reach the Hispanic Community.

• Develop marketing programs to reach young people, because the Hispanic population tends to be more youthful than the population as a whole. According to the Pew Research Hispanic Trends Project, published in June 2012, the median age for Hispanics is 27, compared to 37 for the general population.
• Learn about the different Latino Cultures. It is important to identify your target customers and tailor your marketing campaigns to speak directly to them. Mexican culture is different that Salvadorian culture and Peruvian. In Arlington most of the Hispanics are from Central America (El Salvador, Guatemala, Honduras and others). Source: U.S. Census Bureau
• Schools are one of the places where you can learn about diversity. "If you want to see what the future of the U.S. will look like, come to any elementary school in Fairfax County," says Ted Velkoff, a member of the Fairfax County School Board.
• Remember now with Social Media you are able to reach engage specific segments of any large population.

In conclusion I believe that any business owner could benefit by looking for opportunities to reach a more multicultural population, specifically the Hispanic Community. This is the future.

Laura Drain is the founder and CEO of Random Words Marketing. Her focus is to connect small business and help each other to improve sales. We are one stop marketing shop we provide everything you need to reach any multicultural community more information www.Randomwordsmarketing.com ​