With over 3.5 billion searches every single day that represent nearly 75% of the search engine market, Google dominates. So, the question is, should we as marketers and business owners even care about other search engines like Yahoo and Bing? Maybe.
While Google holds the most market share, it’s important to note that the remaining 25% of searches is still a massive amount. These billion+ daily searches represent an opportunity for businesses to optimize based on their niches.