It is a pretty well-known fact that arts and culture is immensely beneficial to a wide range of community sectors in Arlington. For example, it has been proven that students who have arts included in their school curriculum score higher on SATs and tests, and achieve higher GPAs. Also our nation’s Veterans suffering from PTSD greatly benefit from art therapy to help them adapt to civilian life. Seniors tend to stave off neurological diseases better, those suffering from physical disabilities and mental health challenges are better able to cope with their afflictions, and those recovering from illness heal faster – all due to the inclusion of arts and culture in their daily lives, and the list goes on and on. For more information on the numerous and diverse benefits arts and culture plays in our communities, states and nation, check out the “Social Impact Explorer Wheel."
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Alex Cooley, Northern Virginia Community CollegeThe "Northern Virginia IT Workforce Succession Planning Best Practices" report offers analysis and insight from in-depth interviews with C-suite executives who have knowledge of their company’s human resources practices. The qualitative data collected during these interviews provides the basis for this report, and builds upon the Greater Washington Technology Workforce Needs Assessment reports published by NVTC and NOVA in 2016 and 2018. Holly Harper, Blue Bike Communications It seems like everybody is kicking off 2020 with tips, tricks, trends, and “best-of” lists from the past and future. We’ve looked through many marketing trend lists and picked out our top 10 marketing trends for 2020 that are most relevant to small business owners and nonprofits (in some specific cases). By Raegan Bartlo, User1st Time and time again, consumers prove that they value and frequent those companies that take an active, inclusive approach to their business. Accessible public spaces now include the burgeoning online marketplace of information, goods, and services. That’s right: websites are the new doorway to your business, and the headlines reflect this change. For instance, in a recent victory for disability rights, Domino’s was denied a chance to appeal a ruling stating that it must make its site and app accessible. This just underlines that, in the digital age, while an accessible site will enhance your brand and extend your market reach, accessibility also demonstrates your business’s willingness to empower those with different and changing abilities. By Justin Gooderham, Dalton Digital Closing deals and making sales is what keeps the doors open and the lights on for any business. But what do you do when your sales cycle isn’t immediate? How can you continue to stay top-of-mind with the prospects who have shown interest but aren’t quite ready to commit? Perhaps you’ve been in a situation where you’ve had a great initial phone call with a prospective customer. Then, a few days later, you sit down with them to further understand their needs and pitch them on your service. Just when you’ve moved in to close the deal, the prospect hits you with the Heisman stiff arm and says they aren’t quite ready to commit. It happens in business, often. |
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April 2023
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