Prior to the advent of the internet and online advertising as we know it, businesses and organizations relied heavily upon direct mail as their main marketing channel. It was a time-tested and reliable way of driving new leads and foot traffic through the front door.
Over the past few years, the costs of paid online advertising have gotten so competitive and cost-prohibitive that many companies are now once again turning to direct mail.
Unlike paid ads, of which someone can instantly delete with the click of a mouse button, direct mail is a physical, tangible connection to your business. Designed and executed properly, it can create an emotional connection and generate new leads and business.
By Tony Hill, Alphagraphics
By Anna Dievendorf, User1st
The mission of the Arlington Chamber of Commerce is to strengthen businesses and the economic environment for those who work, live and do business in Arlington.
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