Arlington Advocacy on Retail and Signage 

Examples of the Chamber’s advocacy in Arlington on issues related to retail and signage include:
In a letter to the Arlington County Board Chair Christian Dorsey, the Chamber asked the Board and Manager to direct the Planning staff to include updating the signage ordinance in their work plan to make it more flexible, simple, and consistent. The Chamber also encouraged the Planning staff to ask for input from the business community as they carry out this work. 
In a letter to Arlington County Board Chair Jay Fisette, the Chamber expressed concerns that feedback provided by the Chamber's Government Affairs & Economic Development Committee on the proposed amendments to the Arlington County Zoning Ordinance regarding retail signage is not being included in staff recommendations. The committee met with County staff in April to discuss issues with requirements that could negatively impact Arlington's retail locations. In the letter, the Chamber reiterates how these remaining issues could harm businesses and calls on the County to work to fix these concerns. In a letter to Arlington County Board Chair Jay Fisette, the Arlington Chamber of Commerce requested that the County Board broaden the Request to Advertise for the proposed amendments to the Arlington County Zoning Ordinance regarding retail signage to allow for discussion of possible improvements. The Chamber sent a letter to the Arlington County Board expressing its support for the proposed amendments to the Sign Regulations for Regional Shopping Centers, as well as the proposed amendments to Regulations for Comprehensive Sign Plans adopted prior to July 24, 2012. The Chamber commends the County and the staff for their efforts on these two updates to provide timely and needed enhanced sign regulations for the County’s regional shopping centers, which are key economic drivers for Arlington County. The Chamber sent a letter to the Arlington County Board in support of the less restrictive direction taken by the Board in the revised Retail Action Plan, while expressing concern over important areas that have not been addressed. The Chamber sent a letter praising the Arlington County Board for instructing the County Manager to explore options for creating a public-private partnership with Forest City Enterprises to redevelop Ballston Common Mall in Ballston Quarter. The Chamber also commends the Board for encouraging the County to adhere to the proposed timeline to ensure that the project accomplishes the County's economic and place-making goals.  The Chamber sent a letter to the Arlington County Board recommending that the Board defer final action on Retail Action Plan to allow for revisions.