“Is it better to do nothing if you can’t afford to go big?”
“Can you use social media effectively with a limited amount of time or money?”
These are typical questions that small businesses ask as they learn how to develop and deploy their own digital marketing programs. I love that people are at least thinking about these questions and are willing to show vulnerability in seeking the answers.
It used to be that marketing required big dollars – ads in newspapers, direct mail, billboards, and radio. But the presence of social media has made marketing accessible to everyone!