By Jennifer Mulchandani, CEO & Founder, Arlington Strategy
“Is it better to do nothing if you can’t afford to go big?”
“Can you use social media effectively with a limited amount of time or money?”
These are typical questions that small businesses ask as they learn how to develop and deploy their own digital marketing programs. I love that people are at least thinking about these questions and are willing to show vulnerability in seeking the answers.
It used to be that marketing required big dollars – ads in newspapers, direct mail, billboards, and radio. But the presence of social media has made marketing accessible to everyone!
“Is it better to do nothing if you can’t afford to go big?”
“Can you use social media effectively with a limited amount of time or money?”
These are typical questions that small businesses ask as they learn how to develop and deploy their own digital marketing programs. I love that people are at least thinking about these questions and are willing to show vulnerability in seeking the answers.
It used to be that marketing required big dollars – ads in newspapers, direct mail, billboards, and radio. But the presence of social media has made marketing accessible to everyone!
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