By Amanda Peters, eXpo Branders
The fresh air and warm weather generally put people in a better mood, so why not grab a hold of this positive energy to promote your brand?
Outdoor events offer a casual, fun atmosphere that allow you to creatively market your brand in ways that simply can’t be done indoors. From outdoor trade shows, to fun festivals and craft fairs – there is a perfect outdoor opportunity for you to get your name out there!
Here are some great tips to keep in mind to ensure your audience walks away with something, whether it be an awesome giveaway that they can use all summer or a positive memory they won’t forget.
The fresh air and warm weather generally put people in a better mood, so why not grab a hold of this positive energy to promote your brand?
Outdoor events offer a casual, fun atmosphere that allow you to creatively market your brand in ways that simply can’t be done indoors. From outdoor trade shows, to fun festivals and craft fairs – there is a perfect outdoor opportunity for you to get your name out there!
Here are some great tips to keep in mind to ensure your audience walks away with something, whether it be an awesome giveaway that they can use all summer or a positive memory they won’t forget.
1. Brand your Tent
Many venues provide a plain white canopy tent for you to use, which is nice, but when everyone is also provided one it makes it hard to stand out. Investing a little bit of your budget into a custom printed with your logo will pay itself off. If you can’t afford a whole tent, simply adding a bright banner will be eye catching.
2. Add an Interactive Game or Activity
Games or interactive activities, like prize wheels or face-in-a-hole walls, attract adults as much as they do children! How often do you see a booth with a spin-for-a-prize wheel and stop by knowing that you will win something? Face-in-a hole walls are also a smart idea because your audience might upload their shots on social media, which means free advertising for you!
3. Use Timely Giveaways
Summer is a great time for giveaways because there are so many options available that you wouldn’t give out in the winter. Custom printed towels, spritzer fans, sunglasses, sunscreen, basically anything they can use at the beach or while traveling will be useful to them and keep your brand fresh in their memory.
4. Engage the Kids
Outdoor events usually draw in thousands of parents with children. Face painters, balloon artists, or a kid-friendly craft will entertain the kids for a few minutes, giving you just enough time to throw your elevator pitch to the parents.
5. Brand your employees
Having your staff wear a uniform or armband is just as important to do at events as it is in the office. Something as simple as matching shirts is professional, gives your brand a sense of unity and lets attendees know who to go to!
Many venues provide a plain white canopy tent for you to use, which is nice, but when everyone is also provided one it makes it hard to stand out. Investing a little bit of your budget into a custom printed with your logo will pay itself off. If you can’t afford a whole tent, simply adding a bright banner will be eye catching.
2. Add an Interactive Game or Activity
Games or interactive activities, like prize wheels or face-in-a-hole walls, attract adults as much as they do children! How often do you see a booth with a spin-for-a-prize wheel and stop by knowing that you will win something? Face-in-a hole walls are also a smart idea because your audience might upload their shots on social media, which means free advertising for you!
3. Use Timely Giveaways
Summer is a great time for giveaways because there are so many options available that you wouldn’t give out in the winter. Custom printed towels, spritzer fans, sunglasses, sunscreen, basically anything they can use at the beach or while traveling will be useful to them and keep your brand fresh in their memory.
4. Engage the Kids
Outdoor events usually draw in thousands of parents with children. Face painters, balloon artists, or a kid-friendly craft will entertain the kids for a few minutes, giving you just enough time to throw your elevator pitch to the parents.
5. Brand your employees
Having your staff wear a uniform or armband is just as important to do at events as it is in the office. Something as simple as matching shirts is professional, gives your brand a sense of unity and lets attendees know who to go to!
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