Prior to the advent of the internet and online advertising as we know it, businesses and organizations relied heavily upon direct mail as their main marketing channel. It was a time-tested and reliable way of driving new leads and foot traffic through the front door.
Over the past few years, the costs of paid online advertising have gotten so competitive and cost-prohibitive that many companies are now once again turning to direct mail.
Unlike paid ads, of which someone can instantly delete with the click of a mouse button, direct mail is a physical, tangible connection to your business. Designed and executed properly, it can create an emotional connection and generate new leads and business.
By Tony Hill, Alphagraphics
By Anna Dievendorf, User1st
By Christina Schlegel, Bluetail Travel
By Dr. Ujjwal Shakya, MMA & Sports Rehab
By Andrew Nicholson, Bonds Escape Room
By Tony Hill, AlphaGraphics
because it sets the tone for your storefront, creates brand association, attracts attention, and serves as an informative tool. There’s an immense amount of importance placed on your business’ signage.
By Marian Marquez, Arlington Economic Development
By Chris Smith, ChangeSmith
By Tara Palacios, Arlington Economic Development's BizLaunch
Yes, take a break. I give you permission. As an entrepreneur, you deserve it. Give yourself time this summer to smell the roses, take care of yourself and recharge the batteries. The following is my list of must-do’s, so you are ready for the fall to further grow and manage your business, and attend more industry events!
By Miki Gilmore, Communications Associate, Arlington Chamber of Commerce
I’ve been at the Chamber for eight months now working in the communications role in a variety of capacities. The opportunity to grow within the role during my time at the Chamber has given me many learning moments that I will take with me for the rest of my career as a graphic designer.
I was born in Yokohama, Japan then moved to Rockville, Maryland in 2006 where I have lived for the past 13 years. In 2017, I graduated Bryn Mawr College with a bachelor’s degree in linguistics. Once I finished school, I found that I wanted to embark on a more creative career path, so I enrolled at Montgomery College to explore a new passion for graphic and web design.
The mission of the Arlington Chamber of Commerce is to strengthen businesses and the economic environment for those who work, live and do business in Arlington.
Contribute to the blog!
Educate the Chamber membership and Arlington business community by writing a post for our blog! To get started download the blog guidelines and blog template. For questions and more information, contact the Communications Coordinator, Morgan Mentzer.