What’s your favorite TV channel to watch when you’re looking for some down time? My favorite channel is Home and Garden TV. The shows I love to watch are the ones where people are searching for the type of home they want. At the beginning of the search, they’re focused on the style of house or neighborhood they want to live in. As they go through the process, the conversation shifts from the lifestyle they currently have to who they need to become. That’s why they’re often surprised by the home they select.
Companies today are going through a similar experience. According to Gartner, 63 percent of CEOs are likely to change their business models by 2020. The question is what’s the main reason why CEOs radically rethink their company’s business model?