Business settings are often the first to enjoy new tech developments, thanks to the constant need to drive revenue and the desire to stay ahead of competitors. Other industries, such as education, usually end up on the opposite of the adoption curve. Tech implementation in classrooms often happens after technologies are rightfully considered “new” and after their initial price drops.
Despite the differences in adoption rates between business and education, there’s no denying that technology for business and technology in the classroom have several interesting parallels in the way they are integrated and used.
Chief among the parallels between business and educational technologies is the growing implementation of digital signage. In business, digital signage is used for promotions, employee communication, guest communication and more.
Digital signage for business represents a fundamental aspect of the business world’s digital transformation. Customers are no longer content with static displays, boring signs, and messaging platforms that move slower than they do. They crave technologically advanced experiences from every facet of business. And as it turns out, our children are learning from our example.
A 2016 Digital Education Survey conducted by Deloitte sought to uncover the impacts of digital technology growth on the educational ecosystem. Their findings showed that 90 percent of children use digital learning materials outside of the classroom, and 66 percent of those children start before age five.
Children are responding to digital platforms, screens, and devices with higher levels of engagement and attention than traditional materials. These days, you can walk into classrooms and see students on school-provided tablets, laptops, digital LED projectors, interactive whiteboards, lesson plans integrated with social media, and more. In fact, Deloitte’s research found that 42 percent of teachers use at least one digital device in their classroom every day.
Just as technology has spread into every facet of our daily lives, such as the workplace, our digital cravings have led to a noticeable increase in digital signage in education.
Trickle Down Tech: Digital Signage in Education
Most technologies applied in both business and educational settings are used to accomplish similar goals; networked devices are used to streamline communication and provide new strategies for helping administrators reach their audiences.
Coming back to digital signage, we can see how the now-ubiquitous digital signage in offices would inevitably trickle down into educational settings. Deloitte’s survey provided some insight into why; their survey revealed the two biggest motivators for digital learning equipment acquisition, as reported by educators:
- To increase student engagement with the material
- To provide materials that are more fun and interesting for students
Engagement is a well-known benefit of digital signage technology, regardless of what industry it’s used in. The educational environment is slow to change, but as the communication goals of both educators and businesses are supported by digital signage technology, it’s no surprise that digital screens would be the technological bridge that joins business messaging and digital signage in education.
The Future of Education and Business Technology
Despite the growth of technology in education, Deloitte revealed that 40 percent of teachers surveyed believed that their school was “behind the curve” in technology adoption. And further research by the IBM Institute for Business Value found that of the academic and industry leaders surveyed, 51 percent of them didn't think higher education met its students' needs.
However, this doesn’t have to be the case. Although tech adoption in education may never reach the accelerated pace of business technology, the two share some striking parallels—parallels that demonstrate what may be in store for the technological progress of our educational environments.