A few weeks ago, you may have read a blog post about tips for boosting and positively expanding your outreach and online communications. This week, we'd like to discuss the top ten tips for outbound email broadcasting.
1) Organically collect and harvest as many email addresses as you can on your own.
2) Send a test to yourself and check all of the hyperlinks. If you have more than one personal email address, send it to all email addresses that you have, and to email addresses of co-workers and friends who have the time to edit and proof your message.
3) Subject line is key. For most prospecting messages, you only have a few seconds of the recipient’s attention to grab or lose them. What is the call to action in your message? Perhaps the most common mistake in email communications is not including enough links and multiple requests for the call to action.
4) Deliver your message during business hours, Tuesday through Thursday, in order to obtain the best open rate.
5) Email content with the recipient’s first name may give you a higher open rate and click through rate. Use an email broadcasting that has a Dear “first name” mail merge code capability.
6) Content should be short. Use hyperlinks to keep the message succinct. Email is a condensed version of direct mail. To ensure the greatest compatibility used by your recipients, use tables when possible, especially if you plan to use two images next to each other.
7) Have Linked In, Facebook, Twitter and blog features in your outbound email broadcast message. A “Forward to a Friend” feature is crucial in positively informing more friends to receive and read your message.
8) Look at reporting stats. Look at the open rate and see which message or messages have the best open rate and click through rate. Monitor your unsubscribe stats.
9) Email outreach takes time to court and to educate a reader. Don’t start your effort with a short period of time before an important event. Build your open rate with multiple messages to "Save the Date" and followup with subsequent messages with further details and key speakers/attendees.
10) Most email sending platforms only allow opt-in email communications. Get an email broadcast platform that can deploy to third party email lists beyond opt-in only lists.