The written word is a dying art form. They tell us, and as heartbreaking as this may be, that you can’t deny the statistics. In an era of screen absorption, the average person is more inclined to click and watch, rather than get lost in lengthy copy. And this affects our businesses and how we market our services.
Market researchers tell us that embedding video in landing pages increases conversion rates by 80 percent and adding a video to marketing emails can boost click-through rates by 200 percent.*