by Peter Harrison, Snagajob CEO
The concept of the Triple Bottom Line of “People, Profit and
Planet” has been around for over 20 years and has slowly but steadily become a
staple of many progressive businesses. Simply put, it’s about a company
connecting to something outside its walls and holding itself accountable to
something larger - something that connects it to the greater good.
At Snagajob, we have adopted The 3 ‘P’s, but with a slight
twist. We’ve replaced “Planet” with “Purpose.” This isn't because we don’t care
about our planet. As a tech company that’s helping to automate paper intensive
process we actually feel pretty good about our role in creating a more verdant
planet. It’s because our mission of putting people in the right fit positions
so they can maximize their potential and live more fulfilling lives, is truly
our higher purpose. As a local business leader, I’d like to share with you how
we’ve incorporated the 3 P’s into our business, how they help drive our
business forward, and how they can help you.
Profit happens when a company delivers greater
value to its customers than it costs to produce. To grow and remain profitable,
a company must be willing to adjust to market demands, no matter how large the
shift. For us, this meant taking what was once a desktop-only platform and
evolving it to a mobile, on-demand solution that connects workers to employers
in just minutes. This did not come without risk. We had to walk away from a
large chunk of “easy” revenue and change the way we’ve done business for years
in order to position the company to deliver greater value in the future. These
changes are paying off. In just two years, we’ve grown our bookings almost 100
percent, seen our monthly unique visitors grow to over 8 million and mobile
grow from less than 20 percent to almost 70 percent of our traffic.
Since our business revolves around helping companies hire
the best employees, it’s important we lead by example. Our corporate core
values of “Collaboration, Accountability and Passion” create an environment
where employees can maximize their own potential. The result? A high
functioning environment that contributes to all aspects of the company. Here’s
how we do it:
1) Commit to building culture. If you want to build a sustainable
brand, your culture must be a priority. Make your main objective one of
generating the well-being of the customers you serve and your employees.
2) Define your core values. Don’t leave employees guessing what
your company’s values are...articulate them. As a leader, write down your
personal values and then those you want your company to reflect. How closely do
they align? Establish core values that you can embody. Chances are, if you can,
your employees will too.
3) Make each person know how they contribute
to the larger ideal. For many, working towards a
meaningful purpose is more rewarding than simply working for a monetary reward.
What is the larger vision and greater purpose you want to promote? Identify it
and make sure your employees know it.
4) Create a culture of positive
interdependence. Employees that get along are more
likely to find common solutions to problems. Think about the environment needed
to build meaningful relationships. The output of a fulfilled team will
translate into better customer interactions, products and ideas.
5) Build the right team and invest. Use your defined values as filters to hire the
best candidates who will not only embrace your culture but also grow it. Once
your team is in place, invest in their professional development. Make success
possible for everybody.
At Snagajob, we know we can have a large impact on our job
seekers’ lives. It’s more than just getting them a job application- it’s
helping them make a living and to live more fulfilling lives. We accomplish
this by providing them with resources before and after they’ve been hired to
help them navigate their careers. We have the opportunity to help lift them to
new heights and encourage them to dream big.
One of the ways we reinforce this is by ending every company
meeting (we call them townhalls) by reading a job seeker testimonial to remind
us of the impact we have on millions of people every month.
Not only does sharing
these stories help with motivation, it also drives retention and referrals. In
fact, 77 percent of employees said that part of the reason they chose their
current employer is because of the company’s sense of purpose. The fact that in
2015 we hired over 100 people in Virginia is a validation of this and a great
source of pride.
We feel our approach to the Triple Bottom Line has created a
sustainable business model and I feel confident that in the future all
businesses will need to embrace the model in order to survive and thrive. If
you’ve not already done so I hope this description has encouraged you to take a
hard look at your mission and your values and examine them to see how they can
positively reinforce each other, build a virtual cycle and help create a
positive difference in the world.