One of the most overlooked, yet important aspects of membership here in the Arlington Chamber of Commerce is your business being listed on our members-only Business Directory page. Since that is a staple feature of joining the Chamber, a member might think that all they need is their basic contact information to be listed and they are done. While this is true, and the listing can contain just your address and phone number, I want to let you know about how to get the most out of your listing.
By Mike Rosenow, Senior Membership Director, Arlington Chamber of Commerce
One of the most overlooked, yet important aspects of membership here in the Arlington Chamber of Commerce is your business being listed on our members-only Business Directory page. Since that is a staple feature of joining the Chamber, a member might think that all they need is their basic contact information to be listed and they are done. While this is true, and the listing can contain just your address and phone number, I want to let you know about how to get the most out of your listing.
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By Helen Saks, Creative Director, CoCreate Studios The written word is a dying art form. They tell us, and as heartbreaking as this may be, that you can’t deny the statistics. In an era of screen absorption, the average person is more inclined to click and watch, rather than get lost in lengthy copy. And this affects our businesses and how we market our services. Market researchers tell us that embedding video in landing pages increases conversion rates by 80 percent and adding a video to marketing emails can boost click-through rates by 200 percent.* By Mollie Turner Wiard, Digital Consultant and Founder of Spundl Digital Strategies Did you know that consumers spend about 50 minutes a day on Facebook? Or that 81% of people conduct a web search before making a purchasing decision? Whether you’re selling accounting services or beer, in today’s digital era there are plenty of opportunities to engage with your target customers online. And, if you’re not currently using online channels to grow your business, you’re missing out! |
The mission of the Arlington Chamber of Commerce is to strengthen businesses and the economic environment for those who work, live and do business in Arlington.
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April 2023
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